Bronzers are powders, liquids, creams or gels that, when applied, give the skin the look of a suntan. Find a shade one or two darker than your natural skin tone while also considering eye color. If you have fair skin, blonde or red hair and blue or green eyes, choose sheer, slightly rose or peach shades. Olive skin tones should choose sheer copper or earth-toned bronzers. Darker skin with either warm or blue undertones work well with a rich, chocolate brown color.