Every pair of eyes holds a story; why not present the story with a beautiful shadow? There are so many types of eye makeup to choose from: pressed powders, loose powders or creams. There are coordinated duos and trios for fool-proof application. Shadow palettes offer a wide range of colors and textures to mix and match for the perfect daytime or evening look. Be sure to prime the lids and use the proper brushes for flawless windows to your soul.