If we can give you men one piece of solid skincare advice, it's to stop using soap to cleanse your face. Bar soaps dry out the skin, causing dehydration, flakiness and irritation. An ideal cleanser will help deep clean and remove debris in the pores that can lead to blemishes. Take the time to learn your skin type and the type of cleanser that works best for you. Wash your face once a day with lukewarm water to keep it clean and healthy.